BEHIND THE BRAND
We created Beeseline by Beesaluxe to offer a line of simple, healthy products with versatile uses. Designed to be a staple in every household, the Beesaluxe line caters to all ages and lifestyles. Our products are not only effective and affordable but also essential for your personal care routine. Inspired by the remarkable abilities of nature, Beesaluxe harnesses the power of natural ingredients that have been cherished for centuries for their benefits to your skin.
EST 2012 BEESELINE
OUR STORY
On the way to making a change
Every Beesaluxe product is lovingly handcrafted in Canada by sisters Leeona & Ariel, who share a deep passion for creating pure, truly natural skincare.
A Family Journey
We created Beesaluxe to offer a line of simple, healthy products with versatile uses. Designed to be a staple in every household, the Beesaluxe line caters to all ages and lifestyles. Our products are not only effective and affordable but also essential for your personal care routine. Inspired by the remarkable abilities of nature, Beesaluxe harnesses the power of natural ingredients that have been cherished for centuries for their benefits.
The Beesalene Journey
WHEN IT ALL BEGAN
2012
One day, while experimenting with a new lip gloss formula, Ariel and Leeona were stunned—the texture felt exactly like petroleum jelly, but without the petroleum. It was a eureka moment. That unexpected discovery sparked the creation of Beeseline—now known as Beesalene—our clean, nature-powered alternative to the classic balm.
EXPLORATION, RESEARCHING & TESTING
2012 - 2013
Beeseline was born from curiosity and perfected through science. What started as a simple experiment—reimagining lip gloss—quickly evolved into a full exploration of natural occlusive ingredients. Ariel and Leeona spent years researching traditional remedies, studying the properties of beeswax, honey, and plant oils, and rigorously testing combinations to mimic the protective power of petroleum—without using any.
HITTING STORE SHELVES
2012 - 2013
We started to introduce Beeseline to our customers and to local stores that decided to carry the brand new innovative alternative!
WHAT'S NEXT?
2013 to now
Beeseline has come a long way—and it's all thanks to you! From a name change to the now easier-to-pronounce Beesalene, to fresh new packaging and improved labeling, we've made big strides in our journey. With your support, we’ve grown stronger, bolder, and more refined—and we’re just getting started!
