The Beesalene Story: A Natural Revolution Since 2012
In 2012, sisters Ariel and Leeona Emerald embarked on a journey to change the skincare industry with a single mission: to create a safe, effective alternative to petroleum jelly that was 100% natural and deeply nourishing. This mission was not just a business endeavor—it was personal.
The Spark of an Idea
Ariel and Leeona grew up in a home where nature was at the heart of everything. Their mother, Dr. Mila Emerald, a PhD in biophysics and neuroscience, instilled in them a deep respect for scientific research and natural healing. From a young age, they experimented with raw ingredients, learning how natural oils, butters, and beeswax could outperform synthetic skincare.
The sisters saw a major problem in the skincare market: petroleum jelly, a byproduct of crude oil, was in nearly every household and marketed as a “moisturizer” despite being occlusive and offering no nutrients for the skin. They knew there had to be a better way—a product that could hydrate, protect, and heal without relying on petroleum-based ingredients.
The Birth of Beeseline
Determined to find a solution, Ariel and Leeona spent months in their home lab, blending different combinations of beeswax, botanical oils, and natural butters. They wanted something just as versatile as petroleum jelly but free from harmful chemicals, offering real nourishment to the skin.
After countless formulations, they created Beeseline—a natural, plant-powered balm that replicated the texture and protective qualities of petroleum jelly while delivering intense moisture and skin benefits. The name "Beeseline" was a clever nod to beeswax, one of its star ingredients, and its role as a cleaner alternative to traditional petrolatum-based products.
Early Success and Word-of-Mouth Growth
At first, the sisters shared Beeseline with friends, family, and local wellness communities. The response was overwhelming. Customers reported that Beeseline helped soothe eczema, cracked heels, chapped lips, baby rashes, and even tattoo healing. Unlike petroleum jelly, it absorbed better, nourished the skin, and didn’t leave a greasy residue.
Seeing the demand, Ariel and Leeona officially launched Beeseline as a small-batch, handcrafted product. They started selling online and in select health stores, driven by a loyal customer base that raved about the product’s purity, effectiveness, and versatility.
From Local Success to International Recognition
As word spread, Beeseline gained traction beyond North America, reaching customers worldwide. By 2014, the product had made its way onto Amazon, where it quickly became a favorite among those searching for a petroleum-free alternative. The sisters’ dedication to quality and transparency resonated with customers who were seeking cleaner skincare solutions.
Despite its growing success, the journey wasn’t without challenges. As the natural skincare industry evolved, Ariel and Leeona remained committed to keeping their formula pure and free from synthetic fillers. They expanded their product line while staying true to their core mission: providing safe, effective, and natural skincare solutions.
Beeseline...from our heart to yours!